The opportunity

Customers: buying history, product preferences, demographics, length of relationship. This information is used to produce monthly statements for each customer. But now this customer information can be leveraged to craft individual, targeted promotions, integrated within the monthly statement.
You have now turned a cost – printing of monthly statements – into a revenue opportunity: the promotional transactional document.

Your company's databases hold valuable information about all of your Promotional transactional communications can help increase sales effectiveness and revenue – and accelerate payment and revenue collection – for numerous industries, including Banking, Securities, Insurance, Healthcare, Utilities & Manufacturing.

• Accelerate payment and revenue collection
• Up-sell or cross promote products and services
• Transform statements, bills, and invoices into high-value marketing tools
• Eliminate warehousing costs for preprinted stocks
• Reduce number of service centre calls
• Gain revenue by selling advertising space
• Cut postal expense by combining direct mail and statement mailings
• Strengthen relationships with customers
• Differentiate your Company

Cross over to real cross-selling power by leveraging variable data printing to add personalized customer promotions to your monthly transactional documents. Transactional interactions with customers can become a new marketing vehicle, increasing revenues and improving customer relationships.

Market Opportunities

• Transform statements, bills, and invoices into high-value marketing tools to up sell or cross-promote products and services
• Studies show that 80% of new business comes from existing customers - variable data printers can drive business and profits by adding targeted promotional messages to bills, statements, and invoices
• Adding a marketing message to a monthly statement can have a huge effect - 98% of users read their statements once, and 85% read them twice. Messages included in the statement have a much higher impact than traditional stuffers that are often discarded.

Types of Transactional Promotional

Financial Statement.

Use monthly portfolio statements to introduce and cross-promote specific investment products to customers based on their life situation and financial needs.

Retail Statements

Monthly billing statements provide the perfect opportunity to cross-sell to retail customers with targeted, individual promotions based on past purchases.

Telecom Statements

Few customer purchase All of their Phone , Internet & Cable services from the same Provider - target existing customers for addtional services in their monthly statements.